๐ŸŒฟ MyDamii Dashboard ยท ๋ฉ”์ธ ยท 2026-05-08

MyDamii โ€” MENA K-๋ทฐํ‹ฐ Specialist โ†’ Global

Phase 1 UAE ๋‹จ๋… first (#084) ยท ๋ชจ๋ธ A ํ•œ๊ตญ ์ง๋ฐฐ์†ก + DDP (#086) ยท ๋ฒ ํƒ€ ๋Ÿฐ์นญ 2027.Q1

๐Ÿ‡ฆ๐Ÿ‡ช Phase 1
UAE ๋‹จ๋…
์ž์› 100% (#084)
๐Ÿ“ˆ 4๋…„ ํ‰๊ท 
+63%
UAE K-๋ทฐํ‹ฐ ๊ฐ€์†
๐Ÿ’ฐ Pre-A
โ‚ฉ60-100์–ต
+ ์ •๋ถ€์ง€์› โ‚ฉ30์–ต+
๐Ÿš€ D-day
2026.07
๋ฒ•์ธ โ†’ 2027.Q1 ๋ฒ ํƒ€
โฑ Sephora ME
18๊ฐœ์›”
์ง„์ž… ์œˆ๋„์šฐ

01 ๐ŸŒŸ Executive Overview

18๊ฐœ์›” ๋กœ๋“œ๋งต ยท Phase 1.5 ํŠธ๋ฆฌ๊ฑฐ
๐ŸŽฏ ๋น„์ „ ํ•œ ์ค„
ํ•œ๊ตญ ํŠน์ •๋งค์ž…(์œ„ํƒํŒ๋งค) + ์ง์ ‘์ˆ˜์ถœ์ž ๋ชจ๋ธ๋กœ UAE ๋‹จ๋… first โ†’ ํŠธ๋ฆฌ๊ฑฐ ๋„๋‹ฌ ์‹œ ๋ชจ๋ธ B ์ „ํ™˜ โ†’ GCC โ†’ JP โ†’ UK โ†’ US ์ˆœ์ฐจ ํ™•์žฅ. 4์ข… ์ฐจ๋ณ„ํ™” ๋ฌด๊ธฐ: DDP ํ†ต๊ด€ / ํ•ฉ๋ฐฐ์†ก / ๋‹ค๊ตญ์–ด AI ํ๋ ˆ์ด์…˜ / WhatsApp ์ปจ์‹œ์–ด์ง€ โ€” Sephora ME 18๊ฐœ์›” ์œˆ๋„์šฐ ๅ…ง MENA K-๋ทฐํ‹ฐ Specialist ํฌ์ง€์…˜ ํ™•๋ณด.
โšก Phase 1.5 ํŠธ๋ฆฌ๊ฑฐ (๋ชจ๋ธ A โ†’ B ์ „ํ™˜)
(1) ์›” USD 50K+ ๋งค์ถœ 6๊ฐœ์›” ์—ฐ์†
(2) Anchor ์…€๋Ÿฌ LOI 5๊ฑด ์ด์ƒ
(3) GCC ์ง„์ถœ ๊ฒฐ์ • ์‹œ
โคท ๋ชจ๋ธ B = ํ˜„์ง€ ์ฐฝ๊ณ  + ๋กœ์ปฌ PG (Tabby/Tamara) + DED Free Zone ๋ฒ•์ธ

๐Ÿ“… 18๊ฐœ์›” Phase Gantt (2026.07 โ†’ 2028.01)

Phase 0 ์ค€๋น„
๋ฒ•์ธยทKFDAยท์…€๋Ÿฌ ์ปจํƒ
Phase 1 UAE
๋ชจ๋ธ A ยท ๋ฒ ํƒ€ยท์ •์‹ ๋Ÿฐ์นญ (2027.Q1)
Phase 1.5
๋ชจ๋ธ B ์ „ํ™˜ (ํŠธ๋ฆฌ๊ฑฐ ๋„๋‹ฌ)
Phase 2
GCC + JP ํ™•์žฅ
2026 Q3Q42027 Q1Q2Q3Q42028 Q1Q2
โœ… ํ•ต์‹ฌ ๊ฐ•์ 
Korea-UAE CEPA 2026.05 ๋ฐœํšจ ยท ํ™”์žฅํ’ˆ 5% ๊ด€์„ธ ์ฆ‰์‹œยท๋‹จ๊ณ„ ์ฒ ํ ยท 6๋ช… ํŒ€ ์‚ฌ์ „ ์ค€๋น„ ๋‹จ๊ณ„
โš  ํ•ต์‹ฌ ๋ฆฌ์Šคํฌ
SOM ์žฌ๊ณ„์‚ฐ ํ•„์š” (#WS4) ยท MoIAT(ECAS) ์ธ์ฆ ์ผ์ • ยท TIPS ์šด์˜์‚ฌ ๋งค์นญ
๐Ÿšจ ์‹œ๊ธ‰ P0
๊ฒ€์ฆ P0 32๊ฑด (8๊ทธ๋ฃนยท4์ฃผ) ยท ๋ฒ•์ธ D-day 2026.07 ยท ํ™”์žฅํ’ˆ์ฑ…์ž„ํŒ๋งค์—… ๋“ฑ๋ก ๋™์‹œ ์ง„ํ–‰

02 ๐ŸŽฏ Market & Strategy

5๊ตญ ์Šค์ฝ”์–ด๋ง ยท UAE 4๋…„ ๊ฐ€์† ยท 4์ข… ๋ฌด๊ธฐ
๐Ÿ† 5๊ตญ ์Šค์ฝ”์–ด๋ง (2025, v4)
UAE 1์œ„ (#084 ๊ฒฐ์ •) ยท ๊ฐ€์† 1์œ„ + Sephora ME ์œˆ๋„์šฐ
๐Ÿ“ˆ UAE K-๋ทฐํ‹ฐ 4๋…„ ์„ฑ์žฅ (MFDS)
+45 โ†’ +53 โ†’ +91 โ†’ +63% ยท 4๋…„ ํ‰๊ท  +63% (๊ฐ์† X)

โš”๏ธ 4์ข… ์ฐจ๋ณ„ํ™” ๋ฌด๊ธฐ

1๏ธโƒฃ DDP ํ†ต๊ด€
Korea-UAE CEPA ํ™œ์šฉ โ€” ํ™”์žฅํ’ˆ 5% ๊ด€์„ธ ์ฆ‰์‹œยท๋‹จ๊ณ„ ์ฒ ํ. ์…€๋Ÿฌ ๋ถ€๋‹ด 0, ๊ฐ€๊ฒฉ ํˆฌ๋ช…์„ฑ โ†‘
2๏ธโƒฃ ํ•ฉ๋ฐฐ์†ก
๋ฉ€ํ‹ฐ ์…€๋Ÿฌ ์นดํŠธ ยท ์ธ์ฒœ ํ†ตํ•ฉ ๋ฐœ์†ก. ๋ฐฐ์†ก๋น„ โ†“ 35% ยท ๋ฐฐ์†ก๊ธฐ๊ฐ„ ๋‹จ์ถ• 5~7์ผ
3๏ธโƒฃ ๋‹ค๊ตญ์–ด AI ํ๋ ˆ์ด์…˜
KOยทENยทAR (Phase 2 +CN). ํ”ผ๋ถ€ํ†คยทํ• ๋ž„ยท๋ฏผ๊ฐ์„ฑ ๋งค์นญ AI. ์ „ํ™˜์œจ ๋ชฉํ‘œ +18%
4๏ธโƒฃ WhatsApp ์ปจ์‹œ์–ด์ง€
UAE ํ‘œ์ค€ ์ฑ„๋„ (95% ์ด์šฉ). ์ฃผ๋ฌธยท๋ฐฐ์†กยทCS ํ†ตํ•ฉ. NPS ๋ชฉํ‘œ 70+

๐ŸŒ TAM / SAM / SOM (UAE ํ™”์žฅํ’ˆ, USD)

TAM Total Addressable Market
์ด ์‹œ์žฅ ๊ทœ๋ชจ โ€” ์ด๋ก ์ ์œผ๋กœ ๋งˆ์ด๋‹ค๋ฏธ๊ฐ€ ์‹œ์žฅ์˜ 100%๋ฅผ ์ ์œ ํ–ˆ์„ ๋•Œ์˜ ๋งค์ถœ ์ƒํ•œ. "์ „์ฒด ํŒŒ์ด์˜ ํฌ๊ธฐ".
SAM Serviceable Addressable Market
์„œ๋น„์Šค ๊ฐ€๋Šฅ ์‹œ์žฅ โ€” TAM ์ค‘ ๋งˆ์ด๋‹ค๋ฏธ BM(K-๋ทฐํ‹ฐ cross-border)์œผ๋กœ ์‹ค์ œ ๋„๋‹ฌ ๊ฐ€๋Šฅํ•œ ์„ธ๊ทธ๋จผํŠธ. "๋‚ด๊ฐ€ ๋…ธ๋ฆด ์ˆ˜ ์žˆ๋Š” ํŒŒ์ด".
SOM Serviceable Obtainable Market
ํš๋“ ๊ฐ€๋Šฅ ์‹œ์žฅ โ€” SAM ์ค‘ ์ž์›ยท์ผ์ •ยท๊ฒฝ์Ÿ์„ ๊ณ ๋ คํ•ด ํ˜„์‹ค์ ์œผ๋กœ ํ™•๋ณด ๊ฐ€๋Šฅํ•œ ์ ์œ . Phase 1 ๋ชฉํ‘œ ๋งค์ถœ ์‚ฐ์ • ๊ธฐ์ค€.
๊ตฌ๋ถ„20242025E2027E๋น„๊ณ 
TAM (UAE ์ „์ฒด)$2.3B$2.7B$3.5BUAE ํ™”์žฅํ’ˆ ์ „์ฒด
SAM (K-๋ทฐํ‹ฐ cross-border)$170M$240M~$400MMFDS ๊ฐ€์† +63%
SOM (๋งˆ์ด๋‹ค๋ฏธ ๋ชฉํ‘œ)โ€”โ€”$8-12MPhase 1 ์ง„์ž… ์ ์œ ์œจ 2-3% ยท #WS4 ์žฌ๊ณ„์‚ฐ ์ค‘

03 ๐Ÿ’ฐ Financials & Unit Economics

Pre-A 60-100์–ต ยท 5๊ตญ Unit Eco ยท ์ž๊ธˆ ๋ˆ„์ 
๐Ÿ’ธ Unit Economics ๋น„๊ต (Contribution Margin %)
UAE 32% 1์œ„ โ€” Sephora ME ์ง„์ž… ํ›„ ์ถ”๊ฐ€ 5%p ๊ฐ€๋Šฅ
๐Ÿ“Š ์ž๊ธˆ ๋ˆ„์  (โ‚ฉ์–ต, ์‹œ๋‚˜๋ฆฌ์˜ค)
Pre-Seed โ†’ Pre-A โ†’ ์ •๋ถ€์ง€์› ๋ˆ„์ 

๐Ÿ’Ž Pre-A ๋ผ์šด๋“œ ๊ตฌ์กฐ

๊ตฌ๋ถ„๊ธˆ์•ก์ง€๋ถ„๋น„๊ณ 
Pre-Seed (2026.Q4)โ‚ฉ3-5์–ต10-15%์—”์ คยท์‹œ๋“œ ๋ผ์šด๋“œ
Pre-A (2027.Q2)โ‚ฉ60-100์–ต15-22%VC 44๊ณณ ํƒ€๊ฒŸ (Funnel: 44โ†’20โ†’10โ†’3-5)
์ •๋ถ€์ง€์› (2027 ์ผ๊ด„)โ‚ฉ7.6-15.6์–ตโ€”Top 10 (K-VIPยทKCIIยท์ฒญ๋…„์ฐฝ์—…ยทTIPS)
TIPS (2027 ํ›„์†)โ‚ฉ8์–ตโ€”์šด์˜์‚ฌ ์ถ”์ฒœ + VC ๋งค์นญ
์ด (2027 ๋ˆ„์ )โ‚ฉ78-128์–ตโ€”2027 ๋ฒ ํƒ€ ๋Ÿฐ์นญ ๋ณด์œ  ์ž๊ธˆ

04 ๐Ÿ› ๏ธ Operations (UAE Phase 1)

๋ชจ๋ธ A ยท ์นดํ…Œ๊ณ ๋ฆฌ priority ยท 13๊ฐœ ์ œํ’ˆ ์•„์ด๋””์–ด
๐ŸŽจ ์นดํ…Œ๊ณ ๋ฆฌ ์šฐ์„ ์ˆœ์œ„ (P0/P1/P2)
P0 ์ƒ‰์กฐยท๊ธฐ์ดˆ (UAE ๊ฒ€์ฆ 1์ˆœ์œ„) ยท P1 ํ—ค์–ดยท๋‚จ์„ฑ ยท P2 ํ–ฅ์ˆ˜ยท๋”๋งˆ
โš–๏ธ ๋ชจ๋ธ A vs ๋ชจ๋ธ B
Phase 1 = ๋ชจ๋ธ A (ํ•œ๊ตญ ์ง๋ฐฐ์†ก) โ†’ ํŠธ๋ฆฌ๊ฑฐ ์‹œ ๋ชจ๋ธ B (ํ˜„์ง€ ์ฐฝ๊ณ )
๋ชจ๋ธ A (Phase 1)๋ชจ๋ธ B (Phase 1.5+)
๋ฌผ๋ฅ˜ํ•œ๊ตญ ์ง๋ฐฐ์†ก + DDPUAE ํ˜„์ง€ ์ฐฝ๊ณ  (Dubai Logistics)
๊ฒฐ์ œStripe (๊ธ€๋กœ๋ฒŒ)Stripe + Tabby + Tamara
๋ฒ•์ธํ•œ๊ตญ ๋ณธ์‚ฌ๋งŒ+ DED Free Zone ์žํšŒ์‚ฌ
์žฅ์ ์ €๋น„์šฉยท๋น ๋ฅธ ์ง„์ž…๋ฐฐ์†ก D+1ยทROAS โ†‘
์ „ํ™˜ ์กฐ๊ฑดโ€”์›” $50K+ 6mo ๋˜๋Š” LOI 5+

๐Ÿ’ก 13๊ฐœ ์ œํ’ˆ ์•„์ด๋””์–ด ์นดํƒˆ๋กœ๊ทธ (์š”์•ฝ)

P0 โ€” ์ฆ‰์‹œ (4๊ฑด)
์ปฌ๋Ÿฌ ๋งค์นญ AI ํ๋ ˆ์ด์…˜ ยท ํ• ๋ž„ ์ธ์ฆ ํ๋ ˆ์ด์…˜ ยท DDP ์•ˆ๋‚ด ์œ„์ ฏ ยท WhatsApp 1:1 ์ปจ์‹œ์–ด์ง€
P1 โ€” ๋ฒ ํƒ€ ํ›„ (5๊ฑด)
ํ•ฉ๋ฐฐ์†ก ์นดํŠธ ยท ๊ฐ€์กฑํŒฉ ๋ฒˆ๋“ค ยท ๋ผ๋งˆ๋‹จ ์บ˜๋ฆฐ๋” ํ๋ ˆ์ด์…˜ ยท ์…€๋Ÿฌ LOI ๋Œ€์‹œ๋ณด๋“œ ยท ์‹ ๋ขฐ ๋ฐฐ์ง€(EWGยทํ• ๋ž„)
P2 โ€” Phase 2 (4๊ฑด)
์•„๋ž์–ด AI ์ฑ—๋ด‡ ยท ํ–ฅ์ˆ˜ ๋งค์นญ (ํ• ๋ž„ ์•Œ์ฝ”์˜ฌ free) ยท ๋”๋งˆ ์ฒ˜๋ฐฉ ๋งค์นญ ยท ๋ฉค๋ฒ„์‹ญ (UAE ๊ฑฐ์ฃผ๋ฏผ)

05 ๐Ÿ›๏ธ ๋ฒ•์ธ ์„ค๋ฆฝ + ์ •๋ถ€์ง€์›

8์ฃผ ํ•œ๊ตญ๋ฒ•์ธ ยท ์ •๋ถ€์ง€์› 30+ ํ”„๋กœ๊ทธ๋žจ ยท โ‚ฉ30์–ต+

๐Ÿ“… 8์ฃผ ๋ฒ•์ธ ์„ค๋ฆฝ ํƒ€์ž„๋ผ์ธ (D-day 2026.07)

W1-2
์ƒํ˜ธ๊ฒ€์ƒ‰ยท์ •๊ด€ยท๊ณต์ฆยท๋ฐœ๊ธฐ์ธ
W3
๋ฒ•์ธ๋“ฑ๊ธฐ (1์ฃผ ์†Œ์š”)
W4
์‚ฌ์—…์ž๋“ฑ๋ก + ๋ฒ•์ธํ†ต์žฅ
W5-6
ํ™”์žฅํ’ˆ์ฑ…์ž„ํŒ๋งค์—… ๋“ฑ๋ก (KFDA)
W7
4๋Œ€๋ณดํ—˜ยท์„ธ๋ฌด์‚ฌยท๊ด€์„ธ์‚ฌ ๊ณ„์•ฝ
W8
์ง์ ‘์ˆ˜์ถœ์ž ๋“ฑ๋ก + uTradeHub
W1W2W3W4W5W6W7W8
๐Ÿ›๏ธ ์ •๋ถ€์ง€์› Top 10 (โ‚ฉ์–ต, ์‹ ์ฒญ ๊ฐ€๋Šฅ)
์ด โ‚ฉ30์–ต+ ยท ์ผ๊ด„์‹ ์ฒญ ์œˆ๋„์šฐ 2027.1

๐ŸŽฏ ์ฆ‰์‹œ ์•ก์…˜ (D-30)

  1. K-StartupยทBizInfo ์•Œ๋ฆผ ๋“ฑ๋ก (์‹ค์‹œ๊ฐ„ ๊ณต๊ณ )
  2. ์„œ์šธ์ฐฝ์—…ํ—ˆ๋ธŒ ๊ณต๋• ๊ธ€๋กœ๋ฒŒ PoC 2026 ํ•˜๋ฐ˜๊ธฐ ๋ชจ์ง‘ (UAE)
  3. TIPS ์šด์˜์‚ฌ ์ปจํƒ โ€” ์นด์นด์˜ค๋ฒค์ฒ˜์Šคยท๋งค์‰ฌ์—…ยทํ•œ๊ตญ๋ฒค์ฒ˜ํˆฌ์ž
  4. ๋ฒ•์ธ D-day 2026.07์— ํ™”์žฅํ’ˆ์ฑ…์ž„ํŒ๋งค์—… ๋“ฑ๋ก ๋™์‹œ
  5. ๋Œ€ํ‘œ ๋งŒ 39์„ธ ๋ฏธ๋งŒ ์‹œ ์ฒญ๋…„์ฐฝ์—…์‚ฌ๊ด€ํ•™๊ต ํŠธ๋ž™ ํ™œ์šฉ
โš  ์ž๊ฒฉ ์š”๊ฑด (v1.1 ์ •์ •)
๋งˆ์ด๋‹ค๋ฏธ๋Š” ํ™”์žฅํ’ˆ ์ œ์กฐ์—… X โ†’ "ํ™”์žฅํ’ˆ์ฑ…์ž„ํŒ๋งค์—… ๋“ฑ๋ก" ํ•„์ˆ˜. K-Startup ๊ทธ๋žœ๋“œ์ฑŒ๋ฆฐ์ง€ (์™ธ๊ตญ์ธ only) ๋ถ€์ ํ•ฉ.

06 ๐Ÿ“ž Action Tracker

P0 32๊ฑด ยท VC 44๊ณณ ยท ๊ฒฐ์ • #001~#091

โญ ๊ฒ€์ฆ P0 32๊ฑด (8๊ทธ๋ฃน ยท 4์ฃผ)

์ฃผ์ฐจ๊ทธ๋ฃน๊ฑด์ˆ˜ํ•ต์‹ฌ ์ปจํƒ
W1์…€๋Ÿฌ8์•„๋ชจ๋ ˆยทLG์ƒ๊ฑดยทINDIE 5์‚ฌ
W1ํ†ต๊ด€ยท๋ฌผ๋ฅ˜4๊ด€์„ธ์‚ฌยทCJ๋Œ€ํ•œํ†ต์šดยทDHL
W2๊ฒฐ์ œยทPG6StripeยทTabbyยทTamara
W2๋งˆ์ผ€ํŒ…4UAE ์ธํ”Œ๋ฃจ์–ธ์„œยทKOTRA Dubai
W3VCยทAC6์นด์นด์˜ค๋ฒค์ฒ˜์Šคยท๋งค์‰ฌ์—…ยท์†Œํ”„ํŠธ๋ฑ…ํฌ K
W4์ •๋ถ€์ง€์›4KISEDยทKCIIยทKOTRA
ํ•ฉ๊ณ„32D-30 ์ผ๊ด„ ์ปจํƒ

๐Ÿ’Ž Pre-A VC Funnel (44๊ณณ โ†’ 3-5 Close)

Lead
VC 44๊ณณ (์ „์ฒด ํƒ€๊ฒŸ)
44
Meet
1์ฐจ ๋ฏธํŒ… ์ง„ํ–‰
~20
Term
ํ…€์‹œํŠธ ํ˜‘์˜
~10
Close
์ตœ์ข… ํด๋กœ์ง•
3-5
๐Ÿข 14์‚ฌ ๋น„๊ต (analysis/05)
์Šคํƒ€์ผ ์ฝ”๋ฆฌ์•„ยทOlive YoungยทKOLONยทSOKO GlamยทYes StyleยทStylevana ๋“ฑ โ€” ๋งˆ์ด๋‹ค๋ฏธ ์ฐจ๋ณ„์ : UAE ๋‹จ๋… first + DDP + ํ•ฉ๋ฐฐ์†ก + WhatsApp

๐Ÿ—‚ ์ตœ๊ทผ ๊ฒฐ์ • (Decision Log #086~#091)

#086
๋ชจ๋ธ A first โ†’ 1.5 ๋ชจ๋ธ B
2026-05-07 ยท ์šด์˜ ๋ชจ๋ธ
#087
๋น„์ฆˆ ๋ฌธ์„œ 16โ†’10 ํ†ตํ•ฉ
2026-05-08 ยท ์ •๋ฆฌ
#088
ํด๋” ์ •๋ฆฌ + archive
2026-05-08 ยท ๊ตฌ์กฐ
#089
Dashboard Option E ๋‹จ์ˆœํ™”
2026-05-08 ยท UI
#090
3 dashboard ๋ฉ”๋‰ด ํ†ต์ผ
2026-05-08 ยท UI
#091
RACI ์ •๋ฆฌ (archive)
2026-05-08 ยท ์ •๋ฆฌ

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