# 출처 색인 — 큰 주제별 (BY TOPIC)

**목적**: IR·BIZ 작성 시 **주제별로** 인용할 출처를 빠르게 찾기 위한 인덱스.
**작성**: 2026-04-27
**구조**: 10개 주요 주제 × 출처 + URL + 신뢰도 (H/M/L) + 커버 내용

> 국가별 색인은 [`README.md`](README.md) 참조. 본 문서는 **주제별 색인**.

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## 📑 목차

1. [한국 화장품 수출 통계](#1-한국-화장품-수출-통계)
2. [국가별 뷰티 시장 규모](#2-국가별-뷰티-시장-규모)
3. [인구통계 / 소비자 행동](#3-인구통계--소비자-행동)
4. [계절성 / 쇼핑 이벤트](#4-계절성--쇼핑-이벤트)
5. [규제 / 면세 / 인증](#5-규제--면세--인증)
6. [물류 / 배송](#6-물류--배송)
7. [경쟁사 / 채널](#7-경쟁사--채널)
8. [비교 기업 (5사 심층)](#8-비교-기업-5사-심층)
9. [가격·Affiliate·Influencer](#9-가격affiliateinfluencer)
10. [트렌드 / 정성 시그널](#10-트렌드--정성-시그널)

---

## 1. 한국 화장품 수출 통계

**핵심 활용**: SOM 재계산, 시장 매력도 스코어링, IR 시장 기회

### Primary (정부 공식) ⭐ H

| 출처 | URL | 커버 |
|---|---|---|
| **MFDS 2025-05-27 공식 발표** (식약처 화장품정책과) | (PDF via KCIA): https://kcia.or.kr/inc/down.php?dir=BOARD&file_name=202505_174830652594232_2.pdf | **5국 K-뷰티 수출 절대치 + YoY 모두**. JP $1.04B (+29.1%), US $1.90B (+56.4%), UAE $170M (+91%), VN $530M (+6.4%). 한국 정부 공식 single best source |
| **MFDS via Cosmorning** | https://cosmorning.com/news/article.html?no=50594 | 위 PDF 본문 한국어 전재 (가장 접근 쉬움) |
| **MFDS via Newsis** | https://www.newsis.com/view/NISX20250527_0003191159 | cross-check |
| **MFDS via Beautynury** | https://www.beautynury.com/news/view/106680/cat/10 | cross-check |
| **MFDS via Gen.or.kr** | https://www.gen.or.kr/news/view.php?no=8383 | cross-check |
| **Korea.net (English)** | https://www.korea.net/NewsFocus/Business/view?articleId=272319 | UAE $89M→$170M 영문 명시 |
| **KITA K-stat** (HS 3304 lookup) | https://stat.kita.net/ | 무료 HS 코드별 국가별 연도별 데이터 (interactive query) |
| **Korea Customs UNIPASS** | https://unipass.customs.go.kr | 원본 (탐색 어려움) |

### Secondary (영문 언론) M

| 출처 | URL | 커버 |
|---|---|---|
| **Korea Herald** | https://www.koreaherald.com/article/10652928 | 2025 US K-뷰티 수출 $2.2B, 프랑스 추월 |
| **cosmeticsdesign-asia** | https://www.cosmeticsdesign-asia.com/Article/2025/01/14/k-beauty-2024-exports-to-us-japan-rise-while-china-declines/ | 2024 5국 수출 영문 정리 |
| **KOTRA UK Cosmetic Market Report** (via KCIA) | https://kcia.or.kr/home/industry/industry_01.php?no=15973 | UK $180M +56% (UK는 MFDS Top-10 미포함) |
| **Personal Care Insights** | https://www.personalcareinsights.com/news/k-beauty-global-export-growth-2025.html | UAE +91% 2024 |

### v3.1 추가 (2026-04-27) — 다년도 추이 (2021~2024)

3국(UK·VN·UAE) 2022~2023 보강 결과 — 단년 YoY가 아닌 트렌드 분석 가능:

| 출처 | URL | 커버 | 신뢰도 |
|---|---|---|---|
| **Hankyung 2025-12** (UAE multi-year) | https://www.hankyung.com/article/2025121208101 | UAE 2021-2024 직접 인용 ($40→$58→$89→$170M) | H |
| **Cosmorning 2025-12** (국가별 분석 ③) | https://www.cosmorning.com/news/article.html?no=52129 | 5국 다년 트렌드 통합 분석 | M |
| **Cosmorning 2024-04** (2023 산업 통계) | https://cosmorning.com/mobile/article.html?no=48079 | UK 2020-2024 시계열, MFDS 2023-05 분석 | M |
| **KOTRA Vietnam Cosmetics Market Report** (via Cosinkorea) | https://www.cosinkorea.com/news/article.html?no=49672 | VN 2022 absolute $327M (HS 3304 full) | M |
| **MFDS 2023-05 공식 발표** | https://www.mfds.go.kr/brd/m_99/view.do?seq=46512 | 2022 calendar year cosmetics 수출 | H |
| **MFDS 2024-05 공식 발표** | https://www.mfds.go.kr/brd/m_99/down.do?brd_id=ntc0021&seq=48279&data_tp=A&file_seq=4 | 2023 calendar year cosmetics 수출 ($85억) | H |

### 한국 K-뷰티 5국 수출 추이 통합 표 (USD M)

| 국가 | 2021 | 2022 | 2023 | 2024 | 패턴 |
|---|---|---|---|---|---|
| 🇺🇸 US | — | ~840 | 1,210 | 1,900 | 꾸준한 가속 |
| 🇯🇵 JP | — | ~744 | 800 | 1,040 | +7.5% → +29.1% (가속) |
| 🇻🇳 VN | — | 327 | 499 | 530 | 폭발 → 정체 |
| 🇬🇧 UK | 48.2 | 51.5 | ~60 (단, 2023 KOTRA 추정 ~$115M와 disagree) | 180 | 정체 → 폭발 |
| 🇦🇪 AE | 40 | 58.21 | 89.03 | 170 | 꾸준한 가속 (CEPA 2024) |
| 🇰🇷 한국 전체 | — | 7,953 | 8,460 | 10,200 | 글로벌 K-뷰티 +20.6% (2024) |

⚠️ **VN 2022 데이터 주의**: MFDS 2023-05 발표는 $230M (+23.4%) 인용 — 단, 이는 **스킨케어 한정** 서브셋. KOTRA HS 3304 전체로는 $327M. 분석 시 same scope로 비교 필수.

⚠️ **UK 2023 데이터 주의**: Cosmorning $60M vs KOTRA implied $115M 두 추정 공존. 2024 YoY 계산 시 +56% (KOTRA) ~ +200% (Cosmorning) 범위.

---

## 2. 국가별 뷰티 시장 규모

**핵심 활용**: 시장 매력도 스코어링, BIZ 시장 분석 §4.1, IR Slide 시장 기회

### 🇯🇵 일본

| 출처 | URL | 커버 | 신뢰도 |
|---|---|---|---|
| **JCIA / METI** (출하 공식) | https://www.jcia.org/en/statistics/shipment | 2023 출하액 ¥1.3024T (전체 화장품) + 카테고리 비중 (Skincare 43.6% / Haircare 28.0% / Makeup 20.7%) | H |
| **Japan Cosmetic Importers Association** (via KED Global) | https://www.kedglobal.com/beauty-cosmetics/newsView/ked202501050004 | 2024 9M 한국 수입 ¥94.2B, 28.8% 점유 (5년 #1) | M |
| **Fortune Business Insights** | https://www.fortunebusinessinsights.com/japan-cosmetics-market-114215 | JP cosmetics market USD 19.62B (2024) — 3rd-party 추정 | L |

### 🇺🇸 미국

| 출처 | URL | 커버 | 신뢰도 |
|---|---|---|---|
| **Circana** (공식) | https://www.circana.com/post/us-prestige-and-mass-beauty-retail-deliver-a-positive-performance-in-2025-circana-reports | Prestige $36B + Mass $72.7B (2025), Skincare H1 $4.6B | H |
| **Beauty Packaging** (Circana 인용) | https://www.beautypackaging.com/breaking-news/circana-reports-2025-u-s-prestige-and-mass-beauty-retail-gains/ | cross-check | H |
| **NielsenIQ via CNBC** | https://www.cnbc.com/2025/11/27/k-beauty-tiktok-makeup.html | US K-뷰티 소비자 매출 ~$2B +37% YoY (2025) | H |

### 🇬🇧 영국

| 출처 | URL | 커버 | 신뢰도 |
|---|---|---|---|
| **CTPA / Kantar Worldpanel** (공식) | https://www.ctpa.org.uk/uk2 | UK 뷰티 £10.3B +8.4% (2024). Skincare +12.2% / Colour +10.4% / Fragrance +8.6% / Haircare +4.6% | H |
| **IBISWorld** | https://www.ibisworld.com/united-kingdom/industry/cosmetics-toiletries-retailers/3080/ | UK 화장품 소매 £8.5B (2025) — 다른 scope | M |

### 🇦🇪 UAE

| 출처 | URL | 커버 | 신뢰도 |
|---|---|---|---|
| **IMARC Group** | https://www.imarcgroup.com/uae-beauty-personal-care-products-market | UAE 뷰티 $2.55B (2024), $4.13B (2033) CAGR 5.47% — 변동 폭 큼 | L |
| **AGBI** (Ramadan 2025) | https://www.agbi.com/retail/2025/04/uae-beauty-industry-benefits-from-ramadan-sales-bump/ | UAE 뷰티 +20% YoY during Ramadan | M |

### 🇻🇳 베트남

| 출처 | URL | 커버 | 신뢰도 |
|---|---|---|---|
| **MarkNtel Advisors** | https://www.marknteladvisors.com/research-library/vietnam-cosmetics-market.html | VN 화장품 $2.5B (2024) → $3.2B (2030) CAGR 4.2% | M |
| **Statista Market Forecast** | https://www.statista.com/outlook/cmo/beauty-personal-care/vietnam | VN Beauty+Personal Care $2.74B (2025) +3.3%/yr | M |
| **Astute Analytica** (온라인 프리미엄) | https://www.globenewswire.com/news-release/2025/04/29/3070224/0/en/Vietnam-Online-Premium-Cosmetics-Products-Market-to-Surpass-Valuation-of-US-643-86-Million-By-2033-Astute-Analytica.html | VN 온라인 프리미엄 $265M (2024) → $644M (2033) CAGR 11.02% | M |

---

## 3. 인구통계 / 소비자 행동

**핵심 활용**: 타겟 세그먼트 정의, 마케팅 포지셔닝, BIZ 타겟 §4.3

| 국가 | 출처 | URL | 커버 | 신뢰도 |
|---|---|---|---|---|
| 🇯🇵 JP | **Japan Statistics Bureau** (via Fortune Business Insights) | https://www.fortunebusinessinsights.com/japan-cosmetics-market-114215 | 65+ 29.1%, 15-64 59.5% | M |
| 🇺🇸 US Gen Z | **Statista** | https://www.statista.com/topics/9238/gen-z-and-the-beauty-industry-in-the-united-states/ | Gen Z 평균 $2,000+/년 뷰티 지출, TikTok 52% | M |
| 🇺🇸 US Millennial | **NielsenIQ via Premium Beauty News** | https://www.premiumbeautynews.com/en/gen-x-leads-in-beauty-spending-but,25151 | 밀레니얼 온라인 뷰티 $16.7B 2024 +13.3% | M |
| 🇺🇸 US Gen Z (가격) | **Statista** | https://www.statista.com/statistics/1289702/influences-when-buying-beauty-and-grooming-products-for-gen-z/ | 63% Gen Z = 가격 1순위 | M |
| 🇺🇸 US Gen Z (e.l.f.) | **Statista** | https://www.statista.com/statistics/1293797/leading-cosmetics-brands-among-gen-z-in-the-us/ | e.l.f. ~35% Gen Z 점유 | M |
| 🇬🇧 UK Gen Z | **Kantar via Cosmetics Business** | https://cosmeticsbusiness.com/gen-z-are-spending-more-on-beauty-in | Gen Z 뷰티 £2.3B +17% YoY, 1인당 £466/년 | H |
| 🇬🇧 UK Millennial | **Kantar via Cosmetics Business** | https://cosmeticsbusiness.com/forget-gen-z-millennials-are-beauty-s-online-power | Millennial 56% 온라인 (가장 높음) | H |
| 🇬🇧 UK Male | **YouGov** | https://yougov.com/en-gb/articles/51728-insights-on-high-spending-make-up-consumers-in-great-britain | 18-34 남성 29%가 3개월 £100+ | M |
| 🇦🇪 UAE 인구 | **UAE NBS via Wikipedia** | https://en.wikipedia.org/wiki/Demographics_of_the_United_Arab_Emirates | 인구 11.35M, 외국인 88.5% (⚠️ M+F 합 불일치) | M |
| 🇻🇳 VN E-commerce | **YouNet VN E-commerce Intelligence 2025** | https://www.younetgroup.com/younet-vietnam-e-commerce-intelligence-2025-report-from-consumer-behavior-to-breakthrough-growth-on-e-commerce/ | Gen Z 2023 $4.5B → 2028 $20.3B, 밀레니얼 AOV $125 | M |
| 🇻🇳 VN 디지털 | **Astute Analytica via the-shiv** | https://the-shiv.com/consumer-goods-vietnams-online-premium-cosmetics-market-to-triple-by-2033/ | 41.7M 디지털 구매자, 73% 인터넷 보급 | M |
| 🇻🇳 VN 프리미엄 | **Astute Analytica** | https://www.globenewswire.com/news-release/2025/04/29/3070224/0/en/Vietnam-Online-Premium-Cosmetics-Products-Market-to-Surpass-Valuation-of-US-643-86-Million-By-2033-Astute-Analytica.html | Gen Z 61% 온라인 프리미엄 구매자 (단, 서브세그) | L |

---

## 4. 계절성 / 쇼핑 이벤트

**핵심 활용**: 프로모션 캘린더 (#059), 마케팅 일정, IR 운영 슬라이드

| 국가 | 이벤트 | 출처 | URL | 신뢰도 |
|---|---|---|---|---|
| 🇯🇵 JP | 썬크림 Q2 31% (계절성) | **JD Corporate Blog** | https://jdcorporateblog.com/jd-data-three-seasonal-trends-driven-by-the-economics-of-beauty/ | L |
| 🇺🇸 US | Back-to-school +33% Gen Z | **NielsenIQ** | https://nielseniq.com/global/en/insights/analysis/2022/social-intelligence-back-to-school-beauty-trends-get-bold/ | M |
| 🇺🇸 US | 12월 BF 매치 | **NielsenIQ** | https://nielseniq.com/global/en/insights/analysis/2022/beauty-and-personal-care-holiday-shopping-trends-for-emerging-brands/ | M |
| 🇬🇧 UK | BF 2024 prestige £370M | **British Beauty Council / Circana** | https://britishbeautycouncil.com/black-friday-2025-prestige-beauty-sales-hit-370m-with-fragrance-and-makeup-driving-purchases/ | H |
| 🇬🇧 UK | H&B BF +14.7% YoY | **NielsenIQ via BRC** | https://brc.org.uk/news-and-events/news/associate-insight/2025/black-friday-2024-lessons-retailers-can-take-into-peak-season-2025/ | M |
| 🇬🇧 UK | BF 주간 £1.6B 초과 | **Kantar Worldpanel** | https://www.kantar.com/uki/inspiration/fmcg/2024-wp-supermarket-sales-hit-2024-high-as-shoppers-get-ready-for-christmas | H |
| 🇦🇪 UAE | Ramadan +20% 뷰티 | **AGBI** | https://www.agbi.com/retail/2025/04/uae-beauty-industry-benefits-from-ramadan-sales-bump/ | M |
| 🇦🇪 UAE | DSS 7-8월, DSF 12-1월 | **Bayut / MyBayut** | https://www.bayut.com/mybayut/upcoming-sales-offers-dubai/ | M |
| 🇻🇳 VN | Tet 최대 시즌 | **Janio** | https://www.janio.asia/resources/articles/major-e-commerce-shopping-events-vietnam | M |
| 🇻🇳 VN | 11.11/12.12 35% GMV | **Astute Analytica** | https://www.astuteanalytica.com/industry-report/vietnam-online-premium-cosmetics-products-market | L |
| 🇻🇳 VN Top5 GMV | **Vietnam News / VietnamPlus (Metric.vn)** | https://en.vietnamplus.vn/revenue-from-five-largest-e-commerce-platforms-reaches-over-12-billion-usd-in-2024-post309694.vnp | $12.6B 2024 +37.4% YoY | H |

---

## 5. 규제 / 면세 / 인증

**핵심 활용**: LOGISTICS_OPS.md, LEGAL_COMPLIANCE.md, BIZ §4.4 규제 환경, 체크아웃 로직

### 🇯🇵 일본

| 출처 | URL | 커버 | 신뢰도 |
|---|---|---|---|
| **Japan Customs** (개인수입) | https://www.customs.go.jp/english/c-answer_e/imtsukan/1806_e.htm | **24개/주문, quasi-drug 2개월** | H |
| **Japan Customs** (면세 한도) | https://www.customs.go.jp/english/c-answer_e/imtsukan/1006_e.htm | **¥10,000 customs value** (소매 ~¥16,666) | H |
| **CIRS / ChemLinked** | https://cosmetic.chemlinked.com/cosmepedia/japan-cosmetic-regulation | SPF 50+/PA++++, 의약부외품 | M |

### 🇺🇸 미국

| 출처 | URL | 커버 | 신뢰도 |
|---|---|---|---|
| **US CBP Fact Sheet** (De Minimis) | https://www.cbp.gov/sites/default/files/2025-08/factsheet_suspension_of_duty-free_de_minimis_treatment.pdf | **$800 De Minimis 폐지** 2025-08-29 EO 14324 | H |
| **The White House** (2026 연장) | https://www.whitehouse.gov/presidential-actions/2026/02/continuing-the-suspension-of-duty-free-de-minimis-treatment-for-all-countries/ | 2026-02 연장 | H |
| **CBP CSMS #66065494** | https://content.govdelivery.com/accounts/USDHSCBP/bulletins/3f01456 | 2026-02-28부 우편 ad valorem 전용 | H |
| **Registrar Corp / FDA** | https://www.registrarcorp.com/blog/cosmetics/mocra/mocra-exemptions/ | MoCRA $1M 미만 면제 | H |
| **Stinson LLP / OEHHA** | https://www.stinson.com/newsroom-publications-warning-new-proposition-65-amendments-in-effect-in-2025 | Prop 65 2025-01 시행, 2028 grace | H |
| **Miami International Law Review** | https://international-and-comparative-law-review.law.miami.edu/blocking-sunblock-regulatory-barriers-to-korean-sunscreens-in-the-united-states/ | FDA SPF OTC 분류, 16 UV 필터 | H |

### 🇬🇧 영국

| 출처 | URL | 커버 | 신뢰도 |
|---|---|---|---|
| **GOV.UK / HMRC** (VAT) | https://www.gov.uk/guidance/vat-and-overseas-goods-sold-directly-to-customers-in-the-uk | **£135 VAT 임계값**, 20% | H |
| **GOV.UK** (UK-Korea FTA) | https://www.gov.uk/guidance/summary-of-uk-south-korea-trade-agreement | 2021-01-01부 발효, HS 3304 무관세 | H |
| **GOV.UK / KPMG** (Autumn Budget) | https://kpmg.com/uk/en/insights/tax/tmd-autumn-budget-custom-tax.html | LVI 2029-03 폐지 예정 | H |
| **OPSS / Russell Regulatory** | https://www.russellregulatoryconsultants.com/2025/06/17/uk-cosmetics-regulation-an-introduction-for-new-brands/ | SCPN + UK RP 필수 | H |

### 🇦🇪 UAE

| 출처 | URL | 커버 | 신뢰도 |
|---|---|---|---|
| **u.ae UAE Government Portal** | https://u.ae/en/information-and-services/finance-and-investment/clearing-the-customs-and-paying-customs-duty | 관세 5%, VAT 5%, 여행자 면세 AED 3,000 | H |
| **DLA Piper / EY** (de minimis) | https://www.dlapiper.com/en/insights/publications/gulf-tax-insights/gulf-tax-insights---april-2023/dubai-customs-suspends-application-of-new-customs-duty-threshold | **AED 1,000 e-commerce** (AED 300은 2023-03 중단) | H |
| **Artixio / Dubai Municipality / Intertek** | https://www.artixio.com/post/cosmetic-product-regulation-and-registration-in-uae | ECAS (MoIAT, 구 ESMA) + Montaji | H |
| **ProductRegistrationUAE / Freyr** (할랄) | https://productregistrationuae.com/halal-certification-for-cosmetics | 할랄 법적 비-필수 (M) | M |
| **BeLab Services / Freyr** (알코올) | https://www.belabservices.com/en/post/insights-on-uae-cosmetics-alcohol-halal-more-concerns | 알코올-denat 외용 OK | M |

### 🇻🇳 베트남

| 출처 | URL | 커버 | 신뢰도 |
|---|---|---|---|
| **CIRS Group / WTO notification** | https://www.cirs-group.com/en/cosmetics/vietnam-notifies-draft-decree-on-the-management-of-cosmetics | **2026-07-01 신규 Decree** (10 Chapters 69 Articles) | H |
| **REACH24H / Ministry of Health** | https://en.reach24h.com/service/cosmetic/vietnam-cosmetics-notification | CPN VN 법인만 신청 | H |
| **Vietnam Trade Portal / MOIT** | https://vntr.moit.gov.vn/fta/21/2 | VKFTA 2015-12 발효 | H |
| **Lexology / Tronchan** | https://www.lexology.com/library/detail.aspx?g=4ad97b6f-b154-44e6-8b19-1e4dd8026978 | 직구 B2C 구조적 제약 | M |

---

## 6. 물류 / 배송

**핵심 활용**: LOGISTICS_OPS.md, Unit Economics, 배송비 시뮬레이션

| 출처 | URL | 커버 | 신뢰도 |
|---|---|---|---|
| **Korea Post EMS 2025 tariff** (Scribd copy) | https://www.scribd.com/document/802211323/Korean-Post-EMS-price-list | EMS Korea→일본/미국/영국 요율표 (KRW) | M |
| **Korea Post 공식** | https://ems.epost.go.kr | 원본 (계산기, 정적 표 미공개) | H |
| **DHL Express Korea 2025 Rate Guide** | https://mydhl.express.dhl/content/dam/downloads/kr/en/rate-guide/service_and_rate_guide_kr_en_2025.pdf.coredownload.pdf | DHL Korea 5국 요율 (수동 추출 필요) | H |
| **Forest Shipping** (Shopee SIP) | https://www.forestshipping.com/shopee-removes-10-percent-fee-cross-border-sellers | Shopee SIP 10% 수수료 폐지 (2025-06-04) | M |
| **Forest Shipping** (Shopee VN 인프라 수수료) | https://www.forestshipping.com/shopee-vietnam-infrastructure-fee-ecommerce-regulation | VND 3,000/주문 (2025-07-01) | M |
| **Shopee Seller Education SG** | https://seller.shopee.sg/edu/article/21486 | SIP 6국 (KR 미포함, SG/TW 허브 필요) | M |

⚠️ UAE 물류 요율 (Aramex/DHL/Korea Post) **모두 NOT FOUND** — 영업팀 직접 견적 필요

---

## 7. 경쟁사 / 채널

**핵심 활용**: 경쟁 분석, 가격 정책, IR Slide 03 경쟁사 비교

### 🇯🇵 일본

| 출처 | URL | 커버 | 신뢰도 |
|---|---|---|---|
| **Korea Times Qoo10 CEO 인터뷰** | https://www.koreatimes.co.kr/business/companies/20250325/interview-qoo10-japan-chief-sweeps-gen-zers-with-k-beauty | Qoo10 GMV +30%, Mega Cosme Land 2.5만명 | M |
| **Korea Herald** (eBay JP) | https://www.koreaherald.com/article/10717125 | eBay JP K-뷰티 누적 $21M, 48 브랜드 | M |
| **KED Global** (Olive Young JP) | https://www.kedglobal.com/beauty-cosmetics/newsView/ked202405100012 | OY JP 지사 2024 H1 런칭, PB CAGR 125% | H |

### 🇺🇸 미국

| 출처 | URL | 커버 | 신뢰도 |
|---|---|---|---|
| **YesStyle 공식** | https://www.yesstyle.com/en/shipping-rates-delivery/help/section.html/hsi.732 | 무료배송 $35, 400+ 한국 브랜드 | H |
| **Olive Young Global 공식** | https://global.oliveyoung.com/foot-info/footer-contents?foterMenuSeq=10 | US 무료배송 $60 | H |
| **Delivered Korea** (OY 관세) | https://blog.delivered.co.kr/k-shopping/olive-young-korea-online-shopping-guide-2025-shop-ship-worldwide/ | OY 15% 관세 자동 (2025-08-27부) | H |
| **CNBC / NIQ** (Ulta) | https://www.cnbc.com/2025/11/27/k-beauty-tiktok-makeup.html | Ulta K-스킨케어 +38% YoY Q1 2025 | H |
| **Glossy** (Sephora·Ulta) | https://www.glossy.co/beauty/glossy-pop-newsletter-exclusive-ulta-doubles-down-on-k-beauty-with-13-new-brands/ | Sephora 2배 확장, Ulta 12+ 브랜드 | H |
| **Cosmetics Business** (Amazon) | https://cosmeticsbusiness.com/amazon-beauty-launches-dedicated-k-beauty-storefront | Amazon K-뷰티 전용관 amazon.com/kbeauty | H |
| **Extrabux** (StyleKorean) | https://www.extrabux.com/en/guide/8863636 | StyleKorean 무료배송 $60 | M |

### 🇬🇧 영국

| 출처 | URL | 커버 | 신뢰도 |
|---|---|---|---|
| **Boots UK 공식** (1) | https://www.boots-uk.com/newsroom/news/boots-reveals-the-top-beauty-and-wellness-trends-and-best-selling-products-of-2025/ | K-뷰티 15초/1개, Beauty of Joseon 1위 | H |
| **Boots UK 공식** (2 — TirTir) | https://www.boots-uk.com/newsroom/news/over-25-new-beauty-brands-launching-at-boots-this-summer/ | TirTir 30개 매장 런칭, 23색 | H |
| **TheIndustry.beauty** | https://theindustry.beauty/boots-taps-into-k-beauty-trend-with-brand-expansion/ | LookFantastic K-뷰티 검색 +167.7% | M |
| **Cult Beauty** (Anua) | https://www.cultbeauty.co.uk/c/brands/anua/ | Anua UK 멀티 플랫폼 | H |
| **Sephora UK** | https://www.sephora.co.uk/brands/medicube- | Medicube + Beauty of Joseon 취급 | H |

### 🇦🇪 UAE

| 출처 | URL | 커버 | 신뢰도 |
|---|---|---|---|
| **Noon UAE** | https://www.noon.com/uae-en/korean-beauty-all-BE_07/ | K-뷰티 전용 스토어 (Glow Recipe, COSRX 등) | H |
| **Namshi** | https://www.namshi.com/uae-en/korean-beauty/ | 8 K-뷰티 브랜드 (Etude, Innisfree 등) | H |
| **Harper's Bazaar Arabia** | https://www.harpersbazaararabia.com/beauty/skin-care/where-to-buy-korean-skincare-beauty-kbeauty-uae | Sephora UAE K-뷰티 섹션 (Laneige, Dr.Jart+) | M |

### 🇻🇳 베트남

| 출처 | URL | 커버 | 신뢰도 |
|---|---|---|---|
| **Vietnam News** (TikTok Shop) | https://vietnamnews.vn/economy/1654650/tiktok-shop-shows-strong-growth-in-q1-2024.html | TikTok Shop VN Q1 2024 뷰티 GMV VND 12.7T | M |
| **VietnamPlus / Metric.vn** | https://en.vietnamplus.vn/revenue-from-five-largest-e-commerce-platforms-reaches-over-12-billion-usd-in-2024-post309694.vnp | Top5 이커머스 $12.6B 2024 +37.4% YoY | H |
| **LuxAsia (BW Confidential)** | https://www.luxasia.com/wp-content/uploads/2024/10/Analysis-of-the-beauty-market-in-Vietnam-BW-Confidential.pdf | Hasaki 170개, Guardian 130+ | M |
| **KOTRA InvestKOREA** | https://ombudsman.kotra.or.kr/ik-en/bbs/i-465/detail.do?ntt_sn=491386 | Korea 48.1% VN 수입 화장품 점유 (5년 #1) | M |
| **Saigoneer** (Sephora VN) | https://saigoneer.com/vietnam-news/21026-beauty-behemoth-sephora-enters-vietnamese-market-with-digital-store | Sephora VN cross-border (SG 창고) | M |

---

## 8. 비교 기업 (5사 심층)

**핵심 활용**: `analysis/05_comparable_companies.md`, IR Slide 03 경쟁사 비교

### StyleKorean (Silicon2 / KOSDAQ:257720)

| 출처 | URL | 커버 |
|---|---|---|
| Silicon2 Worldfolio Interview | https://www.theworldfolio.com/interviews/silicon2-delivering-ktrends-in-real-time/7301/ | 사업 모델, AGV, 14개 해외 법인 |
| Hankyung — IPO first day | https://www.hankyung.com/article/2021092927816 | KOSDAQ IPO 2021-09 ₩45B, 첫날 +41.5% |
| Hankyung — 2025 ₩1T 매출 | https://www.hankyung.com/article/202602267640i | 2025 ₩1.11T (+62%), OP ₩205B |
| Etoday — 中 철수 | https://www.etoday.co.kr/news/view/2391768 | THAAD 후 NA/EU 전환 |
| News1 — 2024 결과 | https://www.news1.kr/industry/sb-founded/6104364 | 2024 ₩691.5B (+102%) |
| Cosin Korea | https://cosinkorea.com/news/article.html?no=52642 | 500+ → 7,000 브랜드, B2B 82% |
| CIO Views — Jason Kim | https://cioviews.com/jason-kim-building-a-diverse-global-distribution-network-for-both-korean-suppliers-and-global-consumers/ | 시가총액 KRW 2T (peak) |
| Crunchbase | https://www.crunchbase.com/organization/stylekorean | AJU IB 투자 |

### Jolse (Barunson 자회사 since 2020)

| 출처 | URL | 커버 |
|---|---|---|
| Cafe24 Newsroom | https://news.cafe24.com/global/barunsons-k-beauty-brand-jolse-serves-customers-in-180-countries/ | 250 브랜드, 27K SKU, 180국, $22M revenue |
| Tracxn | https://tracxn.com/d/companies/jolse/__TKdZ_2uSdeeRWyT5vw4XGG3zqSxk0k1PtHH6ofmVyYA | Bootstrap, unfunded |
| MarketScreener — Barunson 인수 | https://www.marketscreener.com/quote/stock/BARUNSON-CO-LTD-120961895/news/Barunson-Co-Ltd-completed-the-acquisition-of-JOLSE-Inc-33933531/ | 2020-03-27 인수 완료 |
| SimilarWeb | https://www.similarweb.com/website/jolse.com/ | ~620K visits/월 (2024-10) |
| Trustpilot | https://www.trustpilot.com/review/jolse.com | 2.5★ |
| Geeky Posh | https://www.geekyposh.com/where-to-buy-korean-skincare-for-the-best-prices/ | "최저가 K-뷰티" 평가 |
| Snow White and the Asian Pear | http://www.snowwhiteandtheasianpear.com/2016/02/from-beginner-to-expert-mode-where-i.html | 사입 모델 운영 추정 |

### Stylevana (HK, "unfunded")

| 출처 | URL | 커버 |
|---|---|---|
| Tracxn | https://tracxn.com/d/companies/stylevana/__OyI8AQBGgUbwgFIXe-1cmdpD-FtpiCN80o2kTg_klPE | 2014 등기, 2018 브랜드 런칭, **펀딩 0건 명시** |
| Grips Intelligence | https://gripsintelligence.com/insights/retailers/stylevana.com | 2025-11 월매출 $49.6M (연환산 ~$595M, 추정) |
| Trustpilot | https://www.trustpilot.com/review/stylevana.com | **2.0★** (배송·CS 부정) |
| Stylevana Vana Wholesale | https://www.stylevana.com/en_US/vana-wholesale | B2B (현재 신규 차단) |
| JoinOtto Influencer | https://joinotto.com/influencer-programs/stylevana | TikTok 5% + 10-15% 코드 |
| holyskin.fr 비교 | https://holyskin.fr/en/blogs/skincare-coreenne/yesstyle-ou-stylevana | YesStyle vs Stylevana |
| ZoomInfo | https://www.zoominfo.com/c/stylevana/471204610 | 11-50 직원 |
| YesAsia 2024 (비교) | https://finance.yahoo.com/news/yesasia-holdings-2024-annual-revenue-072000554.html | YesAsia 그룹 USD 345M (Stylevana 추정 비교) |

### MEMEbox / MBX (실패→피벗→IPO 추진)

| 출처 | URL | 커버 |
|---|---|---|
| TechCrunch — YC W14 | https://techcrunch.com/2014/03/14/meet-memebox-y-combinators-korean-beauty-import/ | 첫 한국 YC, 구독박스 모델 |
| TechCrunch — $66M Series C | https://techcrunch.com/2016/08/09/memebox-raises-66m-for-its-e-commerce-platform-for-korean-beauty-products/ | 2016-08 |
| TechCrunch — $60M extension | https://techcrunch.com/2016/12/18/online-korean-beauty-retailer-memebox-raises-60m-more-to-sharpen-its-focus-on-the-u-s/ | 2016-12, 누적 $160M |
| TechCrunch — Sephora Kaja | https://techcrunch.com/2018/06/19/korean-beauty-startup-memebox-relaunches-its-u-s-e-commerce-platform-and-signs-sephora-deal/ | 2018-09 Kaja 47 SKU 런칭 |
| Recode — $60M | https://www.recode.net/2016/12/15/13965074/memebox-60-million-series-c-funding-y-combinator | 88% 모바일 |
| Fortune — $66M | https://fortune.com/2016/08/10/memebox-korean-beauty-products/ | 비수익, 글로벌 확장 |
| Racked — 사용자 분노 | https://www.racked.com/2017/3/9/14867558/korean-beauty-memebox-changing | Memepoints 폐지 |
| Racked — 마켓플레이스 종료 | https://www.racked.com/2017/5/1/15444928/memebox-korean-beauty-reviews | "no longer selling K-beauty" |
| Business Wire — 2019 MBX 리브랜드 | https://www.businesswire.com/news/home/20191125005538/en/Memebox-Rebrands-to-MBX-and-Names-New-Executive-Team | 4번째 피벗 |
| KED Global — IPO 2024 | https://www.kedglobal.com/ipos/newsView/ked202406230002 | Samsung Securities 선정 |
| YC company page | https://www.ycombinator.com/companies/mbx | 9000+ 매장, 7개 PB |

### Soko Glam (NYC, 큐레이트)

| 출처 | URL | 커버 |
|---|---|---|
| Wikipedia | https://en.wikipedia.org/wiki/Soko_Glam | 2012-12 창립 |
| Charlotte Cho Wikipedia | https://en.wikipedia.org/wiki/Charlotte_Cho | 2015 책 *The Little Book of Skin Care* |
| Crunchbase | https://www.crunchbase.com/organization/soko-glam | $2M Seed (2016-01) |
| ECDB | https://ecommercedb.com/store/sokoglam.com | $38M revenue (2024) |
| WWD — Then I Met You 런칭 | https://wwd.com/beauty-industry-news/beauty-features/feature/charlotte-cho-soko-glam-launches-then-i-met-you-1202877920/ | 2018 |
| WWD — Klog | https://wwd.com/beauty-industry-news/beauty-features/feature/charlotte-cho-soko-glam-klog-10441462/ | 2012 동시 런칭 |
| WWD — Space NK 2025 | https://wwd.com/beauty-industry-news/beauty-features/k-beauty-space-nk-soko-glam-retail-launch-1238030012/ | 2025-08 30/83 매장 |
| Glossy — Klog 콘텐츠 | https://www.glossy.co/beauty/soko-glams-blog-the-klog-wants-to-be-the-leader-in-skincare-education/ | ~45 브랜드 / 150 제품 |
| BeautyMatter Future50 | https://beautymatter.com/articles/future50-2025-soko-glam | 2025 권위 |
| Newsweek — Charlotte Cho | https://www.newsweek.com/soko-glams-charlotte-cho-leading-korean-beauty-skin-care-revolution-1483506 | 2019 trailblazer |
| Douglas Hollis — 2025 retreat | https://www.douglashollis.com/soko-glam-international-shipping/ | 9국 배송 중단 |

---

## 9. 가격·Affiliate·Influencer

**핵심 활용**: `analysis/06_pricing_strategy.md`, 마이다미 인센티브 정책

| 출처 | URL | 커버 | 신뢰도 |
|---|---|---|---|
| **Stylevana ShareASale** | https://www.postaffiliatepro.com/affiliate-program-directory/stylevana-affiliate-program/ | Affiliate 15% (CPS) | H |
| **Stylevana TikTok Influencer** | https://joinotto.com/influencer-programs/stylevana | 5% 커미션 + 10-15% 코드 | H |
| **YesStyle 무료배송** | https://www.yesstyle.com/en/shipping-rates-delivery/help/section.html/hsi.732 | $35 글로벌 | H |
| **Olive Young Global 무료배송** | https://global.oliveyoung.com/foot-info/footer-contents?foterMenuSeq=10 | US $60 | H |
| **Delivered Korea OY 관세** | https://blog.delivered.co.kr/k-shopping/olive-young-korea-online-shopping-guide-2025-shop-ship-worldwide/ | 15% 자동 부가 (2025-08-27부) | H |
| **StyleKorean 공식** | https://www.stylekorean.com/shop/cs_shipping_delivery.php | $500 max order, $4.99-25 배송 | M |
| **Jolse 무료배송 공지** | https://jolse.com/article/notice/1/111331/ | $50 promo | M |
| **Jolse 결제 (PayPal)** | https://jolse.com/article/faq/3/91738/ | PayPal 단일 PG | H |
| **Jolse FAQ 배송** | https://jolse.com/article/faq/3/6/ | Standard / EMS 옵션 | H |

---

## 10. 트렌드 / 정성 시그널

**핵심 활용**: 마케팅 인사이트, 콘텐츠 기획

| 출처 | URL | 커버 | 신뢰도 |
|---|---|---|---|
| **Reddit r/AsianBeauty** (검색 베이스) | https://www.reddit.com/r/AsianBeauty/ | K-뷰티 cross-border 추천·평판 (530K 멤버) | L |
| **K-beauty Hobbit** | https://www.kbeautyhobbit.com/post/wheretoshop | K-뷰티 구매처 비교 | L |
| **Mamabella UK** | (Anua 입점 확인) | UK Anua 멀티 플랫폼 | L |
| **SocialGrep** (Jolse 멘션) | https://socialgrep.com/search?query=jolse | 73% 멘션이 r/AsianBeauty | M |
| **Premium Beauty News** (Cosme Tokyo) | https://www.premiumbeautynews.com/en/trade-shows-three-beauty-trends,23366 | 2024 K-뷰티 한국 최대 출전국 | M |
| **TheIndustry.beauty** (Boots K-뷰티 확장) | https://theindustry.beauty/boots-taps-into-k-beauty-trend-with-brand-expansion/ | UK K-뷰티 검색 +167.7% | M |

---

## 📌 출처 활용 가이드

### IR 작성 시 인용 우선순위
1. **MFDS / 정부 공식** (수출 통계, 규제) — H
2. **CTPA / JCIA / Circana** (시장 규모) — H
3. **Crunchbase / PitchBook / Tracxn** (스타트업) — H
4. **언론 (Korea Times, Korea Herald, KED Global)** — M-H
5. **업계 컨설턴시 (CIRS, REACH24H)** — M
6. **추정 / 3rd-party 리서치 (IMARC, Astute Analytica)** — L (caveat 필요)

### BIZ 사업계획서 작성 시
- **§4.1 시장 분석**: §1 한국 화장품 수출 + §2 국가별 뷰티 시장 + §7 경쟁사
- **§4.2 SOM**: §1 한국 화장품 수출
- **§4.3 타겟 세그먼트**: §3 인구통계
- **§4.4 규제 환경**: §5 규제

### 분기 갱신 권장
- **연 1회 (5월)**: MFDS 공식 발표 후 §1 갱신 필수
- **분기**: §3 인구통계, §6 물류 요율
- **수시**: §5 규제 (특히 US De Minimis, VN 2026-07 Decree)

---

## 🔗 관련 문서

- [`README.md`](README.md) — 국가별 출처 색인 (JP/US/UK/AE/VN)
- [`../SCHEMA.md`](../SCHEMA.md) — 데이터 스키마
- [`../raw_data/`](../raw_data/) — 137 row 원본
- [`../analysis/`](../analysis/) — 7개 분석 리포트

---

**작성**: 2026-04-27 (v1)
**총 출처 수**: 약 95개 (10개 주제, 5개 국가, 5개 비교사 통합)